Silverado Custom Edition A Flashy Entry-Level 1500

15 Silverado Custom 1500Chevrolet gives buyers an option to the basic LS model; chrome and 20″ wheels sharpen looks

This seems to be they ear of special editions as the pickup manufacturers work hard to attract all levels of buyers to dealerships.

The latest is the 2015 Silverado Custom, which is a very mild up-level trim to the base Silverado 1500 LS double-cab model.

Chevy’s LS Custom package, which starts at $33,820 for the 2WD and $37,800 for the 4×4, adds 20-inch aluminum wheels, chrome bumpers, a body-colored top cap above the front bumper, and chrome mirror caps and door handles.

It also features four full doors for easier access to the front and rear seats, a 40/20/40 cloth front seat, tilt steering wheel, cruise control, power windows and door locks, and Chevy MyLink with 4G LTE WiFi.

“The economic recovery has led to booming sales of high-end pickups like the Silverado High Country,” said Sandor Piszar, marketing director for Chevy Trucks. “But there are also millions of customers in the heart of the market who want a great looking, well-equipped truck at an affordable price. The Silverado Custom is a truck they can be proud to own and proud to drive.”

Most Silverado Custom customers are expected to choose the available 5.3L EcoTec3 V-8, with 355 horsepower and the best fuel economy of any V-8 pickup, up to 23 mpg EPA estimated highway.

Silverado Custom also will be available with the 4.3L EcoTec3 V-6, with the most torque of any standard V-6.

Dealers can order Silverado Customs starting this month.