Colorado seizing market share from Frontier


Ironically enough, more 2015 Chevrolet Colorados have been sold in Los Angeles than any other city to date, according to General Motors.

The west coast is a far cry from its Rocky Mountain namesake, but partially stoked by California sales, the Colorado has overtaken Nissan’s Frontier as the No. 2 in market share nationally.

“L.A. was a big target for the Colorado, where people can use the utility of a pickup, but don’t necessarily have the space for a full-sized truck,” says Tony Johnson, marketing manager for the Colorado. “The in-roads we’ve made there are proof that it is the right fit for that market.”

Over 40 percent of Colorado buyers are trading in non-General Motors’ products, and Colorado customers are also younger, with more than 17 percent of Colorado buyers occupying the 16- 35-year-old age bracket.

Colorado owners also are buying into the active lifestyle the truck allows, with more than four in 10 Colorado pickups being ordered with factory-installed accessories. This includes the patent-pending GearOn™ Cargo System, an adjustable cargo solution that allows two-level storing of equipment, such as bikes, canoes and boards above the bed and other items below the bed.

The Colorado’s home market of St. Louis – just 41 miles from the Colorado factory in Wentzville, Mo. – is another strong market, ranking seventh in national sales.