Noted men’s lifestyle magazine Esquire has named the Ram 1500 EcoDiesel its Truck of the Year. The announcement is highlighted in Esquire’s December issue.
Esquire editors consider all potential truck models in the U.S. market, balancing attributes with conventional touchstones that outline what makes a great truck, such as efficiency, functionality, versatility, safety, value and style.
“This is where the truck tide turns: a full-sized American pickup with a just-big-enough diesel V-6—the only one of its kind,” Esquire magazine noted. “You get the fuel economy of a small engine, the pulling power of a larger one and the grumble of a working-class diesel.”
The EcoDiesel-powered Ram 1500 earned a 28 mpg rating from the U.S. Environmental Protection Agency (EPA), the best highway-cycle test result ever achieved by a full-size, half-ton pickup. It also exceeds the EPA highway rating for the top-ranked small pickup. The previous half-ton fuel efficiency record was set by the Ram 1500 with the available 3.6-liter Pentastar V-6 gasoline engine at 25 mpg highway.
“Recognition from Esquire magazine is proof that pickups have found their way into a variety of lifestyles,” says Bob Hegbloom, President and CEO—Ram Truck Brand. “In such a competitive market, we are thrilled to earn a ‘Truck of the Year’ title from Esquire. The Ram 1500 delivers with a winning combination of best-in-class fuel economy and capability and going forward, Ram will continue to set the pace with the best trucks in their segments.”