Nissan invited the public to vote online on the shape of Project Titan, the world’s first crowd-sourced truck. And now you can follow their progress as the truck begins to take shape in preparation for its Alaskan adventure.
In June, Nissan launched a Facebook campaign to help build that it billed as “the ultimate off-road capable full-size truck for the adventure of a lifetime.”
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Project Titan invited fans to choose custom modifications for a 2014 Nissan Titan that Wounded Warrior Project Alumni David Guzman and Kevin McMahon will take on a multi-day trek that will put the veterans and the vehicle to the test.
Nissan will document their adventure and produce a YouTube series launching in September.
“This is going to be one incredible adventure,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S. “The Nissan Titan is already well-equipped to tackle a trip into the wilderness, but we are going to push this custom-built version to its limits to give these fearless Warriors all they can handle and memories they will never forget.”