Cash-back deals target pickup buyers, report says

F150 SuperCab

Strong incentives and lease deals on nearly every type of vehicle are available this month, with especially attractive offers on large SUVs and full-size trucks, according to the latest review by

“July is turning out to be a great time to buy a SUV or full-size truck,” said Jesse Toprak, chief analyst for, a car shopping site and digital marketing resource for car dealerships and manufacturers. “Consumers can find some of the most generous incentives for large vehicles during the summer, which makes now the time to buy as opposed to winter when the discounts are generally not as high.”

Of note for Hard Working Trucks readers, Ram is offering up to $3,500 in a cash allowance on the Ram 1500, and Ford is offering up to $3,250 on F-150 SuperCab.

The following high-value incentives, as reported by, are available in July: deals July