Ford F-350, Toyota models top list of trucks in ‘retained value’

The Ford F-350 Super Duty has received the top result (56.8 percent) in the large, heavy-duty truck category in’s fourth annual Best Retained Value Awards. The Toyota Tacoma (61.6 percent) and Toyota Tundra (55.4 percent) likewise earned the highest returns in the compact truck and large truck classes, respectively.

The awards recognize the brands and 2014 models that have the highest projected residual values after five years based on their average “cash” True Market Valueprice during their first five months in the market (or, for vehicles introduced in November or December of 2013, through March 2014). 

The Ram Promaster Cargo Van (42.7 percent) topped the commercial van group.

Receiving honorable mentions were:

  • Compact truck: Nissan Frontier
  • Large truck: Ram 1500, GMC Sierra 1500
  • Large heavy-duty truck: Chevrolet Silverado 2500HD, GMC Sierra 2500HD
  • Commercial van: Ford E-Series Van, GMC Savana Cargo

Overall, Honda won in the non-luxury division with a projected 50.1 percent residual value after five years, and Acura won the luxury crown with a projected five-year residual value of 45.4 percent. This year’s recognition marks the third time that each brand has secured the top prize since first launched the awards in 2011.

In addition to these brand-level awards, issued model-level awards in 27 separate categories. Toyota claimed the most model winners with six. A full list of all 27 model winners can be found on’s BRV awards page.

“For many shoppers, long-term value is one of the biggest deciding factors when they’re comparing brands and models,” says director of remarketing Joe Spina. “’s Best Retained Value Awards make it easier for shoppers to identify the best return on their purchase if and when they decide to sell it down the road.”

All brands with more than 100,000 unit sales in 2013 and models competing within at least four vehicle type categories were eligible for this year’s brand-level awards. All model-year 2014 vehicles that were launched by the end of 2013 and had unit sales in February 2014 that were at least 20 percent of the average unit sales for the models in its segment were eligible for this year’s model-level awards.

Edmunds determined each model’s segment based on its body type, the size of the vehicle within its body type segment, and the model’s competitive luxury/non-luxury class.