Seven Chrysler Group LLC Vehicles Named ‘Most Loved Vehicles in America’ by Strategic Vision
Do you love your new truck or hate it? Is it just satisfactory or are you delighted with how it performs?
That’s the essence of a year-long survey where the answers are rated on a points value as measured on The Edwards Commitment Scale used by Strategic Vision.
Strategic Vision, a marketing and research firm that developed tools to measure decision-making, human behavior, attitudes and perceptions, has named seven Chrysler Group LLC vehicles as its “Most Loved Vehicles in America,” including:
- Dodge Dart (Small Car)
- Dodge Durango (Mid-size SUV)
- Dodge Charger (Large Car)
- Dodge Challenger (Specialty Coupe)
- Jeep® Grand Cherokee (Mid-size SUV)
- Ram 1500 (Full-size Pickup)
- Ram 2500 and Ram 3500 (Heavy Duty Pickup)
Consumers were surveyed on whether they Hate or Love their vehicles, or particular aspects of the vehicle and the experiences they deliver. The best-of-the-best earned the titles of “Most Loved Vehicles in America,” reflecting how hard people can fall in love with what they drive.
“Having seven Chrysler Group vehicles named as ‘Most Loved Vehicles in America’ by Strategic Vision is a terrific honor,” said Reid Bigland, Head of U.S. Sales – Chrysler Group LLC.
Scores are calculated using the reported Love score for each of the attributes delivered by the vehicle and the dealership experiences weighted by each vehicle’s outcome scores – commitment, overall satisfaction, total top emotional responses, proposed repurchase loyalty and actual repurchase loyalty – to provide a Most Loved Index™.
Each point, as measured on The Edwards Commitment Scale™, ranges from 1=Hate it, 2=a Failure, 3=Unsatisfactory, 4=Satisfactory, 5=Excellent, 6=Delightful and 7=Love it. Each point discriminates the quality and depth of the emotional response from the next.
“In our full-year automotive study, the winners both surprise and delight some pundits in the industry,” said Christopher Chaney, Executive Vice President for Strategic Vision. “Love creates vehicles that have a strong position in their markets and is ultimately expressed in being Loyal.”