It’s back. Avid Ram Truck fans who have a passion for the outdoors will be elated to know they can once again buy a camo’d Ram 1500 from the factory.
After a brief, one-year hiatus, the Ram 1500 Mossy Oak Edition is returning to the truck brand’s model lineup with trucks showing up at dealers in the next few months.
Updated for 2014, the Mossy Oak Edition 4×4 Crew Cab models, which are based on the Outdoorsman package, will now be available for the first time with the RamBox cargo management system, in both 6-ft.-4-in. and 5-ft.-7-in. bed lengths.
Originally introduced to the Ram Truck family in 2011, the company says the 2014 Mossy Oak Edition further extends its multi-tiered relationship between the Ram Truck brand and America’s top camouflage brand.
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The Ram 1500 Mossy Oak Edition’s bedcaps and tailgate are covered in Mossy Oak Break-Up Infinity® camouflage pattern, and the Mossy Oak logo is prominently displayed on the rear quarter panels. Break-Up Infinity-patterned lower cladding is also available.
“Ram Truck is focused on the needs and wants of truck buyers,” said Reid Bigland, President and CEO, Ram Truck Brand – Chrysler Group LLC. “Our Ram Truck owners are passionate about hunting and fishing. The Ram Mossy Oak Edition gives hunting enthusiasts a way to proudly proclaim their love for the outdoors.“
Ram 1500 owner demographics illustrate a love for the outdoors: 30 percent hunt, 44 percent fish, 27 percent are boaters and 42 percent are campers.
“The Ram Truck brand has been a great partner to Mossy Oak,” said Ronnie “Cuz” Strickland, Executive Vice President of Mossy Oak.
“The people there love trucks, but they’re also into hunting and fishing and understand that their customers are, too. To have Ram take that relationship to the next level by offering a special Mossy Oak Edition speaks volumes about their commitment to hunters and Outdoorsmen and women, and we are extremely proud to partner with them.”
Ram 1500 Mossy Oak Edition available colors include Black, Black Gold Pearl and Prairie Pearl monotone exterior, paired with Canyon Brown and Frost Beige interior.