GM Makes Splash With 2014 Pickup Intro
New pickups roll into the digital realm; upgrades and refinements boost comfort and economy
Chevrolet and GMC today unveiled the all-new Silverado and Sierra 1500 pickups, designed to be the most refined, best engineered full-size pickups in the market.
Among the many updates for 2014 are dramatic new designs inside and out for each brand; a trio of powerful, efficient EcoTec3 engines (4.8L, 5.3L and 6.0L) that seamlessly switch to four-cylinder mode to improve efficiency and employ variable cam timing; and quieter, more comfortable, more functional cabs.
“The new Sierra and Silverado are more differentiated than ever in unique features and materials, in their standard content and in their design and details,” said Mark Reuss, president, GM North America. “These are two strong and distinct brands – each one appealing to a different kind of customer.”