Yokohama Tire Corporation to adjust prices on consumer tires December 1

FULLERTON, CA (Oct. 21, 2010) – Due to continued increases in the cost of raw materials, manufacturing and transportation-related expenses, Yokohama Tire Corporation announced it will increase prices by up to 8% on all of its consumer tires, which include passenger, performance and light truck tires. The increase will go into effect December 1, 2010. There will be in-line adjustments, as well, which will be announced at a later date.

“As always, Yokohama remains committed to bringing the best products to the market at competitive prices by integrating operational efficiencies, environmental procedures and the latest technology,” said Shawn Denlein, Yokohama director of sales, Consumer Products. “We do our best to control our costs, but the escalating costs of raw materials, manufacturing and transportation must, unfortunately, be assimilated in our product pricing.”

The last price increase on consumer tires from Yokohama was June 1, 2010.

Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at