New structure, content with more information, eye-catching graphics to celebrate 50th anniversary
STEZZANO, Italy — Coinciding with celebrations to mark 50 years of business, Brembo introduced its new website completely revamped with enhanced content and new graphics. Design, innovation and comfort have always been the main goals pursued by Brembo and this is reflected perfectly in the Group’s new portal, which offers images of superb visual impact combined with high-quality content, not to mention simple, intuitive browsing. Brembo.com is richer than ever in news, information and technical data, guaranteed to interest a global readership of enthusiasts.
Brembo.com is a website dedicated entirely to the world of brakes, catering primarily for the institutional stakeholders of the Group, but now also with improved and enhanced content aimed at end users, organized in four areas dedicated respectively to the auto, moto, commercial vehicles and racing sectors. Each one of these sections has more space for images, videos and animations illustrating Original Equipment products, giving more information on the aftermarket range — provided with mechanics in mind — and a greater focus on brake upgrades, dedicated predominantly to die-hard enthusiasts and racers.
There is also plenty of space given to the world of racing, with statistics, technical data, news and background on Formula 1, MotoGP, Superbike, NASCAR and Sports car events. Small wonder, as Brembo is the leading supplier of brake systems to the premier teams involved in world championships. This same leadership is reflected on the web.
With well over a million visits to the site recorded during the course of 2010, Brembo is looking to increase the number of contacts significantly, including the use of social media. The home page has prominently placed links to the main social networks: Facebook, Twitter, YouTube. These have provided Brembo — a unique player in the automotive components sector — with a direct line to end users.
Brembo is a world leader and acknowledged innovator of disc brake technology for automotive vehicles, with USD1.5 billion in revenues. Brembo supplies high-performance brake systems for the most important manufacturers of cars, commercial vehicles and motorbikes worldwide. Brembo also manufactures clutches, seats, seat belts and other components specifically designed for racing and is a leader in motorsports with more than 200 championship wins. Today the company operates in 15 countries on 3 continents with 36 production and business sites with a staff of 6,000 employees, about 10% of whom are engineering and product R&D specialists. Brembo sells its products under the following brands: Brembo, Breco, Bybre, Marchesini, Sabelt and AP Racing.