WE ARE ALL ABOUT
It’s an interesting statement that immediately conjures up a definition the moment you read the words.
If you’re a sports-minded person it means improving stamina, strength, speed, agility or any combination of things that makes you better at what you do. An outdoorsman sees buying better clothing, GPS systems, fish finders, tackle, guns and gear as a means to improving performance.
To someone in the construction business it means buying better tools, more efficient equipment, reducing inventory, writing better contracts, watching webinars or doing whatever it takes to improve the bottom line.
Now, if you are a die-hard automotive enthusiast, like I am, improving performance means modications to make a car, pickup, bike, ATV or anything else with an engine run stronger, accelerate quicker and sound better. You know, hot-rodding.
Well, ProPickup is all about performance. But it’s a combination of everything mentioned above as it applies to pickups.
Our editorial mantra around here is each article we write, be it a buyer’s guide, product review, installation, or column should in some way, shape, or form, be related to helping the readers improve the performance of the pickups they use.
It could be an article about suspensions that improve a pickup’s off-road agility and handling under big loads. Maybe it’s a story about adding a bigger fuel tank to improve the driving distance between fill-ups, reducing down time.
The article could be about a new tire that improves traction or adding a cold-air intake to improve speed or installing a tonneau cover in an effort to get better fuel economy and protect tools. Maybe the article just talks about vehicle insurance or some liability issue related to pickups that saves the owner money at the end of the year.
My point here is when you read through this issue, or those posted on our web site, they are all about improving performance. But improving performance doesn’t mean the upgrades or modifications have to make it sound louder, run faster, get better fuel economy, or be the flashiest, showiest pickup on the jobsite.
If the pickup you are driving can be upgraded, accessorized or modified in some way that makes it do the job better as your work tool, then you’ve improved its performance.
And here’s another thought to ponder: a pickup is a reflection of its owner.
Remember the old adage, “First impressions are lasting impressions?” The first time you roll up to a new client, believe me what you are driving leaves an impression – good or bad. If the owner is both successful and professional, the pickup probably looks and performs the same way.
If your pickup isn’t quite there yet, don’t worry. A few upgrades in the right places accomplish that goal. We’re just trying to give you some ideas on how to get there.