Toyota Tundra sales still falling

Low Toyota Tundra sales a product of economic down-turn


Tundra full-size pickup’s disappointing sales and low market share after four years on sale in the U.S. are not due to shortcomings of the truck, itself, but rather the nation’s ongoing economic downturn and competitors’ generous incentives, a top Toyota official says.

“It was a tough time to launch the vehicle; it was conceived and designed in an industry that was 2.2 million (fullsize-truck sales), peaked at 2.5 million, then contracted to 1.2 million,” Bob Carter, group vice president and general manager-Toyota Div., tells Ward’s at a recent media event here. (Read more)