2011 Ram Express
Sporty Hemi-powered regular-cab goes after younger pickup buyers
Remember back in the late ’70s when Dodge came out with the Li’l Red Express with the exhaust stacks coming out of the bed and a attitude under the hood? We’ll it’s back.
Ram Truck just unveiled the new 2011 Ram 1500 Express.
The Ram 1500 Express — originally announced Feb. 15, 2011 under the code name Adventurer — is a new Ram Truck model aimed squarely at first-time buyers and owners who are looking for a vehicle with performance and style that they can customize and make their own.
“We’re excited about the addition of this new model to the Ram 1500 lineup,” said Fred Diaz, Ram Truck President and CEO and Head of National Sales – Chrysler Group LLC.
“There’s nothing that compares to the high-performance value represented by the Ram 1500 Express. Ram 1500 Express combines great looks and MPG along with HEMI horsepower, torque, towing and payload, all at a fantastic price.
“It gives the youth or first-time truck buyer an opportunity to show off a great looking ride, with unsurpassed V8 entry-level capability, in a tremendous value-priced package,” says Diaz.
Plans to launch the new Ram 1500 Express were pulled ahead after company executives saw a groundswell of support for the then-just-announced Ram Tradesman.