Yokohama Tire increases prices

Yokohama Tire Corporation to adjust prices on all commercial truck tires April 1


FULLERTON, CA (March 3, 2011) – Yokohama Tire Corporation has announced it will implement a price increase of an average of 8% on all of its light and medium commercial truck tires in the U.S., effective April 1. There will be in-line adjustments, as well, which will be announced at a later date.

 According to Rick Phillips, Yokohama director of commercial sales, the rising cost of raw materials is the primary reason for the price increase.

“There are other factors as well,” said Phillips, “such as the costs associated with manufacturing and transportation. Though costs continue to climb, Yokohama remains committed to bringing to market the best commercial tires at competitive prices using our operational efficiencies and latest technology.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917.