Line-X new floor covering line




HUNTSVILLE, Ala., (March 3, 2011) – LINE-X Protective Coatings is pleased to announce that it will be exhibiting at the 23rdAnnual Building, Home and Remodeling Show at the Von Braun Center in Huntsville, Ala., March 4-6, 2011. 

The Building, Home and Remodeling Show is the premier event for home, building, remodeling and garden products in the Northern Alabama area. Occupying more than 100,000 square feet of exhibit space and featuring over 215 companies, the show includes all types of products and services needed to build, remodel and improve your home.

LINE-X team members will be available at booth #1311 to demonstrate how the company’s scientifically engineered formulations such as ASPART-X™offer excellent abrasion and chemical resistance for residential decks, patios, garage and basement floors.

“The Building, Home and Remodeling Show is a local show for us and we are always proud to participate because we take a lot of pride in developing new and innovative products for homeowners everywhere,” said Kevin Heronimus, CEO of LINE-X Protective Coatings.

ASPART-Xis a new product that we are very excited about because it adds value and extended protection to decks and floors for many years to come. We encourage everyone to stop in the LINE-X booth to learn more about ASPART-X and its capabilities,” says Heronimus.

ASPART-X provides a durable, easy-to-clean finish that can be configured in a variety of non-skid finishes for most flooring and decking applications. Several stock colors, including solid tan, gray, white, black and clear are available, as well as custom color options.

Color chips and blend options embedded in conjunction with ASPART-X create an attractive colorful surface coating. The clear topcoat is an excellent sealer protecting against impact, abrasion and chemical damage.

Available throughout the company’s network of over 400 professional, franchised centers in the United States, LINE-X continues to lead the marketplace with innovative products that provide unique solutions to their customers.

By introducing ASPART-X, a zero volatile organic compound (VOC), 100 percent solid, aliphatic, pure polyurea coating specifically engineered as a topcoat for polyurea and polyurethane systems, LINE-X has again distanced itself from competitive offerings.

This versatile product can also be used as a stand-alone coating over properly prepared substrates.

ASPART-X color chips are available in pebble blue, sandstone and golden road colors. Accent colors are also used to create a granite-like floor finish. Accent colors are an alternative to color chips to create a more durable and less textured finish. Custom colors and blends can be special ordered to customer specifications.

“We feel the ASPART-X flooring products will be a huge hit with both consumers and industrial clients alike,” continued Heronimus. “The attractive color finishes, added protection and quick cure time make it possible to have the job complete in less than 24-hours preventing extensive down time.”

To support the ASPART-X U/V Protective Coatings line of products LINE-X has launched a new website, The new website contains information regarding the ASPART-X line, features and benefits, a photo gallery and a link to the website.

For more information regarding ASPART-X, please visit

About LINE-X Protective Coatings
LINE-X Protective Coatings ( is the nation’s leading developer and provider of high performance protective coatings offering scientifically formulated polymers that permanently bond to a wide range of surfaces for unmatched durability. LINE-X products are utilized in automotive, commercial, light industrial, heavy industrial, agricultural, military, marine and custom applications. Headquartered in Huntsville, Alabama, with more than 400 locations in 36 countries, it is the goal of LINE-X to consistently produce the highest quality and most reliable materials available. Follow LINE-X on Twitter @LineXprotects become a fan on Facebook of LINE-X Protective Coatings and check out what LINE-X is doing on YouTube at