Readers' Rides

Jonathan Pease

2008 Ford 350 4×4 SuperCab

When Jonathan Pease, president and owner of Rock Solid, a soil stabilization and reclamation company in Chicago needed to change his business image he worked with Road Rage (, a specialist in vehicle wraps and wide-format graphics to make his personal truck stand out from the crowd.

Road Rage’s people designed and applied the wrap you see here to the entire exterior surface of the truck. (A vehicle wrap is a thin, tough film that’s applied much like window tint film, except wraps can be printed in an almost unlimited palate of colors and graphic designs.)

In addition to the wrap, Pease installed a leveling kit on the front of his truck to make room for bigger tires and a snowplow. He’s also stuffed the interior full of electronics including in-dash navigation, amplifiers, speakers and a DVD player.

“It’s my home away from home,” he says. The DVD is mostly for his kids, Pease admits, but he can use it to show clients information about his company when he meets them away from his office.

The one thing he learned with his first wrap is that yellow color scheme doesn’t complement the truck’s factory red paint, which shows on the jambs every time the doors are opened. And the wrap can’t be run through an automatic car wash, he says.

But compared to a custom paint job, Pease considers the wrap a less expensive way to project a sharp, professional image and has recently had a wrap done on another company vehicle.

Let’s See Your Ride

Do you have a rolling company calling card that you’d like to see on our Reader’s Rides page? If so, send us the vitals along with 2-3 of the largest JPEG images of your pickup with you standing next to it so we can show how you roll to a jobsite. Email: [email protected]