Yamaha Unveils 2011 WaveRunners

2011 Yamaha PWCs

Yamaha introduces 2011 WaveRunners with new high-performance VXR Model

KENNESAW, GA – August 26, 2010 – Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A., today introduced its 2011 line of WaveRunner® personal watercraft that includes the Yamaha VXR™ and VXS™, the industry’s first low priced, ultra-high-performance personal watercraft (PWC).

The all new Yamaha VXR and VXS WaveRunners feature Yamaha’s 1812cc 4 cylinder, 4 stroke marine engine, combined with an ultra lightweight hull and deck made from NanoXcel®, Yamaha’s exclusive material that is engineered using nanotechnology to be stronger and lighter than anything else in the industry.

These WaveRunners set a new benchmark for performance, agility and fun on the water and they are the only high performance watercraft starting under $11,000 MSRP.

2011 Yamaha VXS WaveRunner

“We challenged ourselves to create a WaveRunner that could run out in front of the most high performance watercraft on the market, and to do it at a price thousands less than anything else,” said Scott Watkins, Yamaha’s product development manager.

“We achieved it by matching our 1812cc engine, the largest displacement in the industry, with a lightweight compact platform.  By doing this, we didn’t need to rely on a supercharger or intercooler to meet the top end of our performance benchmarks, which helped keep the price low.  And the performance continues to run laps around the competition.”

Joining the VXR and VXS in Yamaha’s lineup for 2011 are Yamaha’s signature VX® Series WaveRunners, which are the most affordable, reliable and fuel efficient watercraft on the market today.

The VX Series topped the sales chart in 2010 for the sixth consecutive year in a row, and remains the watercraft of choice for value minded buyers and rental operators alike.

Yamaha’s FX Series, including the FX® HO, FX Cruiser® HO, FX SHO® and FX Cruiser SHO®, return to deliver the most innovative features along with high performance and fuel efficiency.  These models again topped the sales charts and have redefined what customers expect in the sport performance and luxury performance segments.

And Yamaha’s race inspired FZ Series, including the FZR® and FZS®, returns with all new colors and graphics.  The FZR continues to dominate the APBA® National Racing circuit, currently leading both the stock and open runabout classes, and is the watercraft more racers are gravitating to than anything else on the race scene today.

More information on the new 2011 WaveRunner models is available at: www.yamaha-motor.com

About Yamaha WaterCraft Group

Yamaha Boats and WaveRunner personal watercraft are products of the Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A. Headquartered in Kennesaw, Georgia, the Yamaha WaterCraft Group is responsible for the sales, marketing and distribution of Yamaha watercraft in the United States. For more information, please visit www.yamaha-motor.com.