Ford widening sales lead over Toyota

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Updated Jan 6, 2014

Ford announced Monday, with more than 2.4 million vehicles sold, the company expects to retain its title as best-selling vehicle brand in the U.S. this year, and has widened its lead over Toyota.

John Felice, vice president, U.S. marketing, sales and service, says the growth was wide-spread with double-digit sales growth in cars, trucks and utilities.

“With 16 launches next year, we’re looking to keep our sales momentum going,” he adds. 

For the full year in 2012, the Ford brand lead over Toyota totaled 329,677 vehicles. While December sales are not finalized, Ford expects that number to grow substantially. Through November, Ford’s lead over Toyota has widened to 396,041 vehicles.

Ford says brand retail sales are up 15 percent through November of this year, compared to 12 percent for the brand overall. The strongest retail sales growth is coming from the traditionally import-dominated western and southeastern regions of the country. Ford retail sales are up 23 percent in the West, while Southeast region sales are up 18 percent.

Ford brand retail sales are expected to surpass 1.7 million vehicles in 2013, which makes this the company’s best retail sales performance in six years.