Nissan sets sights on leading commercial van market

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Updated Sep 1, 2013
NISSAN MOTOR COMPANY LIGHT COMMERCIAL VEHICLE
NISSAN TARGETS LIGHT COMMERCIAL VEHICLE LEADERSHIP POSITION BY 2016. (PRNewsFoto/Nissan Motor Company)

Nissan Motor Company says the company is on track to become the world’s leading manufacturer of light commercial vehicles (LCV) by 2016.

Nissan says, led by its NV200, strong sales are expected in 2013. Nissan’s new-generation compact van will hit 200,000 cumulative sales by the end of fiscal year 2013 (April 2013-March 2014), the company says. 

Nissan’s LCV sales reached 1.14 million units in FY2012, and topped one million for the first time in FY2011.

“Our ambition to become a global LCV player has been achieved. Our target now is to be the world’s leading LCV manufacturer by 2016,” Hideto Murakami, corporate vice president in charge of Nissan’s Global LCV Business Unit, says. 

The sales marks put Nissan a full year ahead of its Power 88 mid-term plan – the company’s target of eight percent LCV global market share with a consistent operating profit of eight percent or more by the end of FY2016.

Nissan says global LCV sales already account for more than 20 percent of all Nissan sales and the ambition will be achieved by expansion in new markets, strategic partnerships and substantial growth in traditional markets. 

The company adds Nissan’s global leadership of the zero-emission passenger car market will be matched in the LCV market when sales of an all-electric version of the award winning compact NV200 – e-NV200 – begin in 2014.

“Nissan’s LCV offering is a compelling one,” Murakami adds. “The range is wide, varied and packed with innovative technology, while Nissan’s global leadership in zero-emission mobility will be underlined by e-NV200. Our plans might sound ambitious, but I have no doubt we will succeed in our aim to be the world’s leading LCV manufacturer by 2016.”