Here’s a great kick-starter for the weekend: just-released videos and photos of FCA’s Chuck Norris promo for its Fiat Professional vehicle lineup. Though the actual TV ad hasn’t been released yet, FCA provided Hard Working Trucks with a fun, behind-the-scenes video showing the legendary martial artist at work (directly below). The second video is a seven-second clip paying homage to Norris’s inimitable, tough-as-nails style.
Fiat Professional, FCA’s commercial brand in Europe includes the Ducato, Scudo, Doblò, Fiorino, Talento and its new Fullback pickup. The Fullback is a body-on-frame truck available in two and four-wheel-drive with a 2.4-liter turbo diesel engine. It is also marketed as the Mitsubishi L200. Norris is shown in a photo below with the vehicles.