Chuck Norris to promote FCA’s European commercial vehicles

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Photo: Fiat ProfessionalPhoto: Fiat Professional











Raise your hand if you want to see Chuck Norris in a TV commercial kicking a competitor’s truck out of frame.

It could happen—but it won’t be an FCA truck he’ll be booting.

Fiat Professional, FCA’s commercial brand in Europe, has hired the legendary martial artist, producer and actor to promote its brand line-up which includes the Ducato, Scudo, Doblò, Fiorino, Talento and its new Fullback pickup.

The Fullback, which began production in 2016, features a body on frame design and is available in two and four-wheel-drive with a 2.4-liter turbo diesel engine. Payload is rated at 2,204 lbs., while towing tops out at 6,834 lbs. The truck is a result of a collaboration between FCA and Mitsubishi. The pickup is also sold as the Mitsubishi L200.

2017 Fiat Fullback2017 Fiat Fullback

Hard Working Trucks reached out to FCA to learn more about its venture with Norris, but the automaker was not immediately available for comment. In the meantime, YouTube better call for back-up since Norris’s commercials will be airing soon. Below is the press release in its entirety from Fiat Professional:

In line with the new advertising platform that will go on air throughout the EMEA region in June, Fiat Professional presents its fantastic new brand ambassador. Chuck Norris, the famous U.S. actor, film producer and martial arts expert. During the last few years, popularity on the web has been added to his successful career on TV and cinema screens all over the world: since 2005, the myth and actions of his “indestructible” character have generated viral contents – “Chuck Norris facts” – that have made him an Internet cult hero and a genuine web phenomenon.

 Every digital and social platform is crammed with memes featuring Chuck Norris’s amazing, ironically surreal actions, which have reached an incredibly large audience: searching for the actor obtains about 12 million results on Google and 880,000 on YouTube, with millions of views. His Facebook page has almost 6.5 million “likes”, in 45 countries. A worldwide phenomenon that conveys, with endearing irony, a message of impressive determination, strength and commitment, embracing an audience of all generations thanks to the character’s great appeal.

 These characteristics, portrayed with such emphasis, make Chuck Norris a genuine incarnation of the Fiat Professional brand values: determination, reliability, dynamism, competence and closeness to the customer. Furthermore, a research test across Europe has shown him to be the best brand ambassador in terms of relevance, affinity and appeal for professional customers. Luckily, you don’t have to be Chuck Norris or share his superhuman qualities to excel at what you do: simply trust in the Fiat Professional full line, developed to satisfy customers’ real needs with a wide offer and in expansion.