Hino expands paint options on conventional trucks

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Henry Ford once famously said his customers could have any color vehicle they wanted as long as it was black.

Ford has since expanded its color wheel and, now, Hino is poised to follow suit.

Effective with the 2017 model year, Hino says will offer custom color paint options for all its conventional trucks.

“The availability of varying paint colors now provides customers with a convenient way to make their truck uniquely their own or create a visually harmonized truck fleet,” says Glenn Ellis, Vice President of Marketing, Dealer Operations and Product Planning for Hino Trucks.