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Ram and Mopar customize all-new 2019 Ram 1500 at Chicago Auto Show
hwtstaff | February 8, 2018

The Ram Truck and Mopar brands teamed up today at the Chicago Auto Show (CAS) to debut an outdoor-sport-themed 2019 Ram 1500 modified with a selection of the more than 200 Mopar parts and accessories available for the all-new truck.

The customized show truck highlights the large menu of Mopar products, created through thousands of hours of testing and validation, available for the all-new Ram 1500.

“At the Chicago Auto Show, Mopar is showcasing the art of the possible when it comes to accessorizing the all-new Ram 1500,” said Pietro Gorlier, head of parts and service (Mopar), FCA. “With more than 200 parts and accessories, available at launch, Mopar delivers the largest array of factory-backed, authentic products to personalize the new Ram 1500 and make it truly one of a kind.”

The Flame Red 2019 Ram 1500 Big Horn Sport 4×4 showcased at the Chicago Auto Show is equipped for the outdoors with a 2-inch Mopar lift kit that delivers additional off-road clearance while accommodating oversize, large tread 35-inch tires. Mopar 18-inch, six-lug off-road beadlock-capable wheels with matching trim rings keep the tires pegged to the rims when aired down for increased off-road grip and traction.

Black Mopar off-road wheel flares accentuate the 35-inch tires and provide additional defense against trail hazards. Mopar off-road cast aluminum running boards offer a skid-resistant stepping surface.

The 5-ft. x 7-in. bed features a unique Mopar offering that will be available in the near future — a lifestyle Ram Rack, first shown as a prototype part on the Ram Macho Power Wagon concept vehicle at the 2016 SEMA Show. Large gear, such as paddle boards, kayaks and canoes, can be secured to the truck.

The rear Ram Rack is adjustable, with the ability to slide all the way up to the front Ram Rack. The Ram Rack system mounts to the available production bed utility rails. A Mopar bed step, featuring an articulating arm, lowers down for easy access.

The new Mopar Ram Airflowe cold-air intake system feeds a steady flow of fresh air to the 395-horsepower, 410 lb.-ft. of torque, 5.7-liter HEMI V-8 engine. The intake, scheduled for availability later this year, is compatible with all hood applications for the all-new Ram and works in concert with the Mopar performance cat-back exhaust, which is constructed from AL409 stainless steel and emits a deep exhaust note.

Mopar 5-inch dual exhaust tips complete the package and feature dual wall thickness, fitting snug to the bumper and providing a smoother edge. Other exterior touches include matching black Mopar hood graphic stripes, blacked-out Ram emblems and badging, front tow hooks and a Mopar logo hitch plug.

Inside, premium black Katzkin leather seats in the front and back are embroidered with Rebel red Ram’s head logos on the seatbacks. The same Rebel red stitching also accents the seats, door trim and center console. New Mopar all-weather floor mats are embellished with the Ram’s head logo and constructed with deeper channels and higher, more rigid sidewalls to contain water and other debris. Mopar brushed aluminum door sill guards carry the R-A-M text logo.

All-new Ram 1500 owners can add select Mopar accessories even before taking the keys via the Mopar Custom Shop.

Mopar products installed at the Mopar Custom Shop prior to vehicle delivery are covered by the original warranty and included in the Monroney label, giving the consumer the added advantage of having their customization included in the financing package.

For more information on Mopar parts and accessories for the all-new 2019 Ram 1500, visit  www.mopar.com.

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