Mercedes pickup: Just a rich man’s status symbol?

2020 vision for the next level of luxury midsize pickups

No doubt we’ll be hearing a lot more about the 2020 Mercedes-Benz pickup over the next six months. M-B says they’ll be announcing a decision on whether or not to bring their midsize pickup to the U.S. shores, but I suspect we’ll see them here sooner than later.

2020 Mercedes-Benz pickup could bring high-end luxury to midsize U.S. market. (Illustration courtesy of TopSpeed)2020 Mercedes-Benz pickup could bring high-end luxury to midsize U.S. market. (Illustration courtesy of TopSpeed)

They brought in the Sprinter vans and that’s been a big success.

A luxo-pickup?  Makes perfect sense.

If you are already a die-hard Merc owner with toys to tow and a construction company to run, why not drive around in a beautiful midsize pickup that would overshadow the nicest any other pickup manufacturer has to offer in both luxury and build quality.

Honda developed the Ridgeline for the same reason: to appeal to Honda product owners.

Mercedes-Benz is doing the same, but with a pickup that will most likely be one of the plushest ever offered in the U.S. if it comes Stateside.

On top of that M-B says the initial offering will be based on the Nissan NP300, so it’ll defintely have a certain amount of utility function as a real pickup.

The Mercedes-Benz 1-ton pickup for overseas’ sale will be built by Nissan in Cordoba, Argentina, along with the Nissan NP300 and the Renault 1-ton truck, for Latin America.

2015 Nissan NP300 Navara (Overseas model shown)2015 Nissan NP300 Navara (Overseas model shown)

Will they build a plusher, softer-riding version for the U.S. market? Our pickup manufacturers do.

During the New York International auto Show Mercedes-Benz announced they’ll make a formal decision on that move by December 31st. Start saving your dollars!