Hotdog King Oscar Mayer unveiled its 2014 Wienermobile last week; a 27-feet-long, 14,050 pound pork byproduct road warrior.
Words to describe it include “long,” “sleek,” and “long.” And “long.” The truck was showcased as part of a social media campaign from the company’s parent, Kraft Foods.
The company stands ready to hand over one of the six hotdog hotrods to the winner of a contest the company bills as “the first time ever a vehicle of any kind is available for lease exclusively through Twitter.”
The one-day lease will be awarded to a randomly selected entrant who sends a tweet using the hashtag #Tweet2Lease.
While Oscar Mayer says the winner will get “hands-on access to the Wienermoble,” the company says the grand prize wiener won’t be allowed to drive it. A “Hotdogger”— one of the 12 specially-trained full-time Wienermobile drivers – will act as a personal chauffeur for an eight-hour day.
According to Wikipedia (I know, but it was all I could find) in 2004, the Wienermobile was a GMC W-series chassis equipped with voice-activated GPS navigation device, an audio center with a wireless microphone, a horn that plays the Wiener Jingle in 21 different genres from Cajun to Rap to Bossa Nova.
According to American Eats, the truck-dog sports fourth generation Pontiac Firebird taillights.
You can bet all Twitter entries from Henderson, Texas will be heavily scrutinized.
Henderson Daily News says Texas State Trooper Corporal Shawn McGee and Corporal Jesse Stewart have stopped the Wienermobile twice in the past 20 years for speeding through the small east Texas town.