Light Truck Accessory Alliance announces new product award winners at SEMA

Updated Nov 9, 2017

Rostra Accessories and Tuffy Products both received best new product awards from the Light Truck Accessory Alliance (LTAA) at SEMA.

The award for Best New Product Over $500 went to Rostra Accessories’ RearSight Ford SYNC 3 Multi-Camera Interface, which allows up to four camera connections to Ford vehicles equipped with factory-installed 8-inch LCD screens.

“Now available, this all-new video interface allows for the installation of multiple cameras around the vehicle providing unparalleled safety through added driver awareness,” Rostra states on its website. “Covering a wide variety of the most popular Ford trucks and SUVs (see compatibility notes below) including the 2016-2017 Ford F150, F250, F350, and the Ford Explorer and Ford Edge, camera options include rearview, sideview/blindspot, forward-facing, cargo/trailer and any other camera mounting location that you choose.”

Tuff Security Console InsertTuff Security Console Insert

Another feature of RearSight is mobile phone screen sharing which allows the user to display the screen of their mobile device on the 8-inch LCD through an included HDMI input. (See Rostra’s Mobile Device HDMI Streaming Compatibility notes for more information).

LTAA’s Best New Product Under $500 went to Tuffy Products Securty Products’ Security Console Insert. The insert, made specifically for trucks, maintains a completely stock look and allows for full use of the factory armrest and console lid while providing lockable storage. No drilling is required for installation.

Tuffy’s Security Console Inserts use heavy-duty, 16-gauge welded steel construction, and feature a pick-resistant 10-tumbler double-bitted lock, plus Tuffy Security Products’ exclusive Pry-Guard patented locking system, which deters theft. The Pry-Guard latch mechanism uses 1/8″ (0.3175 cm) thick high-strength steel, and includes premium-quality, full perimeter built-in weather seals to control moisture and dust intrusion.

The insert is available for the following trucks (Tuffy model number included):

2014-2018 Chevy Silverado & GMC Sierra (#320-01)

2009-2014 Ford F-150 (#315-01)

2015-2018 Ford F-150 (#317-01)

2017-2018 F-250, F-350, F-450, F-550 (#317-01)

2009-2014 Ford F-150 XLT  (#334-01)

2011-2016 Ford F-250, F-350, F-450, F-550  (#322-01)

2010-2018 Ram 1500, 2500, 3500 (#321-01, no console-installed OEM CD player)

2005-2015 Toyota Tacoma (#314-01)

2016-2018 Toyota Tacoma (#324-01)

2014-2018 Toyota Tundra  (#323-01)