Dealers exhibit unparalleled giving, dedication and leadership to their communities
Ford and Lincoln dealers gave nearly $100 million to local causes and nonprofits in communities across the United States in 2014, according to Ford Motor Company’s annual Survey on Dealer Giving.
The survey was administered by Ford to coincide with the 15th annual Salute to Dealers awards at the 2015 National Automobile Dealers Association Convention in San Francisco.
Ford and Lincoln dealers participating in the survey donated approximately $97 million.
This generosity reflects Ford Motor Company’s global brand promise to Go Further in delivering great products, a strong business and a better world.
Ford’s Salute to Dealers awards recognize dealers who go above and beyond when it comes to giving back to the communities in which they live and work. Six dealers were selected from among more than 8,500 Ford Motor Company dealers worldwide.
They are being recognized for exhibiting unparalleled giving, dedication and leadership to their communities.
As part of the award, the Ford Motor Company Fund is providing $60,000 – $10,000 for each recipient – to a charity the dealers support that is also aligned with Ford goals.
In the survey, 82 percent of participating dealers said they give money to local causes, 95 percent volunteer time to local causes, while 85 percent want to make a difference in their communities and 57 percent support local causes as a dealership tradition.
Ford and Lincoln dealer employees volunteer a combined total of 809,160 hours annually, the survey shows.
This donation of time and support is a boon for local charities, with many reporting budget and staff shortages.