‘Soft technologies’ to drive medium-duty sales, report says
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Pulling power, load-carrying capability, passenger comfort, versatility and dependability wrapped up in a stylish package makes for a great combination when it comes to a pickup working in the construction, aggregates, landscaping and contracting trades.
It’s also a nice combination to have in a DOT, utility or municipality’s fleet.
A pickup becomes even more desirable when it has a fully functioning service body that can be transferred from truck to truck—or left on the jobsite or in the shop—when called upon to serve as a tow vehicle or other work/recreational needs.
Big Red, our sweepstakes project truck for 2012, is destined to be such a pickup.
This 2008 GMC Sierra 3500HD Crew Cab SLE Dually 4×4, power by the venerable 6.6L Duramax diesel, will be transformed into quite a versatile work truck during the next 12 months with a long list of upgrades and aftermarket add-ons.
In early April 2013, one lucky sweepstakes entrant will be handed the title and the keys to Big Red!