Strategic Partnership Strengthens Big Aftermarket Players
Unique Truck Accessories and Westin Automotive form a strategic partnership; WD’s and jobbers will benefit from the logistics, marketing, and distribution partnership
Unique Truck Accessories is announcing today that it has entered into a marketing and distribution strategic partnership with renowned automotive aftermarket manufacturer Westin Automotive.
This alliance will vastly improve costs and logistics to both North American and International customers for Unique’s BRUTE™ brand commercial tool box line.
Headquartered in San Dimas, CA, Westin Automotive is a leading manufacturer of automotive accessories including Fey Bumpers, Westin tubular products, Wade Acrylics, and other fine accessories.
Westin is a respected brand known for its cutting edge designs and superior quality.
Westin will co-brand the BRUTE™ into a new badge which will be known asthe Westin-BRUTE. The Westin-BRUTE products will be exclusively marketed to Warehouse Distributors by Westin in the territories not currently serviced by Unique Truck Accessories due to high logistics costs.
“This partnership will encourage WD’s to enter the BRUTE product line and “test drive” it without a huge upfront investment”, states Chris Rosenberg, National Sales Manager at Unique.
“We know the BRUTE line is a winner but we had to have an innovative way to get it in the hands of more traditional Warehouses and the partnership with a highly recognized name like Westin was the way to do it”, said Rosenberg.
“With an exclusive territory agreement and continuing to sell directly to our current distributors and legacy customers, we will be able to maintain our brand”, says Greg Chamberlain, V.P. Operations at Unique.
“The alliance will provide us with the opportunity to advance and diversify our manufacturing process.” “We had a clear cut plan for growth in our commercial lineup and Westin helps us achieve that, the second tier to our growth will be new products and market share in our Heavy Truck or BRUTE HD line”, stated Chamberlain.
“BRUTE is a complete professional grade aluminum tool box program that compliments Westin’s commercial truck accessory products”, stated Bob West, Westin’s Executive Vice President.
“We are proud to add the BRUTE name to our Westin family of brands; Westin, Wade, T-Max, and Fey”. “Westin and Unique will be merging their sales, marketing, distribution, and customer service functions as part of this new business relationship” said West.
ABOUT UNIQUE TRUCK ACCESSORIES
Unique Truck Accessories is a leader in manufacturing aluminum truck tool boxes for professional contractors. Unique’s BRUTE distinct designs are easily recognized as top notch organizational apparatus for contractors. For nearly 20 years Unique has manufactured high quality products for the automotive aftermarket. For more information, visit www.uniquetruckaccessories.com.
ABOUT WESTIN AUTOMOTIVE
With over 35 years of service to the specialty equipment automotive aftermarket, Westin is known for the most complete line of step up products, grille guards, light bars, bumpers, bug shields, bed caps and wind deflectors. For more information, visit www.westinautomotive.com.
