Thursday, Ram Truck began shipping Ram 1500 EcoDiesel trucks from Warren Truck Assembly Plant in Michigan to its U.S. dealers.
Following EPA’s best-in-class certification of 28 MPG, Ram Truck received more than 8,000 orders for the fuel efficient truck armed with 420 lb.-ft. of torque and 9,200 lbs. of towing capacity.
“It’s every truck manufacturer’s dream to have this kind of initial order demand for a product,” says Reid Bigland, President and CEO — Ram Truck Brand, Chrysler Group LLC. “Fuel economy is the No. 1 request of half-ton buyers and the Ram 1500 EcoDiesel delivers without compromising capability.”
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Even more surprising is the amount of orders already paid for by customers — twice the corporate average of sold customer orders on a truck that customers have yet to test drive. Trucks are expected to arrive in showrooms across the United States over the next eight days.
The Ram 1500 now owns the half-ton pickup segment’s top two spots in the EPA’s 2014 highway fuel-economy rankings.
Earlier this week, Consumer Reports crowned the Ram 1500 with the top honor in the Pickup Truck category, naming a Chrysler product first time since the Jeep Cherokee 16 years ago.
