Ram Dominates Truck of Texas Awards
Texas Auto Writers Association votes 2013 Ram 1500 top honors during annual vehicle competition
Texans are tough critics when it comes to pickups, and their autowriters pull no punches when it comes to their annual Texas Truck Rodeo where more than 60 pickups, SUVs and crossovers compete for annual bragging rights.
Judging by the 50-plus Texas Auto Writers Association (TAWA) members occurs over two full days of uncompromising on- and off-road vehicle evaluation.
Consideration is given to everything from interior and exterior styling and off-road capability to the entrant’s overall utility, value and fuel efficiency.
At the end of the day Ram Truck’s 2013 Ram 1500 was named “Truck of Texas,” TAWA’s highest honor.
But the awards in the full-size truck segment didn’t stop there.
The Ram 1500 also was awarded “Luxury Pickup Truck of Texas” for the Laramie Longhorn model; “Full-size Pickup Truck of Texas” was won by the Ram 1500 Laramie model. Additionally, the Ram Truck brand took the award for “Truck Line of Texas.”
“Our members overwhelmingly chose the 2013 Ram 1500 as the Truck of Texas and the truck for Texans. The new Ram 1500 is amazing,” says Michael Herzing, Texas Auto Writers Association President.
“The new technologies in this truck are true game changers and raise the bar for the competition. You’ve got to love how tough, capable, comfortable, and fuel efficient this new truck is, especially for Texans who frequently drive long distances.
“Until we drove it, we couldn’t believe a truck this nice and capable could achieve 25 miles to a gallon like the Ram does. It blew our members away,” says Herzing.
The Texas Auto Writers Association competition names three overall winners, including Truck of Texas, SUV of Texas and Crossover of Texas, along with 12 additional categories.
