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Ram launches new pickup designed for farmers
hwtstaff | August 29, 2017

Ram announced a new truck today designed specifically for farm families.

The 2018 Ram Harvest Edition is the industry’s first agricultural-market-specific truck and is painted in two new colors used on two popular tractors: Case IH Red and New Holland Blue.

“The Ram Harvest Edition marks the first time that Ram dealers will be able to stock trucks that exactly match the colors of two of the most popular lines of farm equipment in the nation,” said Mike Manley, head of Jeep & Ram Brands, FCA Global. “Farmers have been asking for these colors, and Ram is proud to be the first in the industry to be able to offer them. The Ram Harvest Edition truck will allow farm families to get their work done while proudly showing their agricultural brand loyalty.”

Case IH and New Holland farm tractors and other agricultural equipment are manufactured by subsidiaries of CNH Industrial. CNH Industrial N.V. shares a common ancestry with Fiat Chrysler Automobiles N.V.

The Harvest Edition will be available across the Ram 1500, 2500 and 3500 lineup, in all four-door Quad, Crew and Mega Cab configurations, all box lengths and all powertrains, including 5.7-liter HEMI V8, 6.4-liter HEMI V8 and 6.7-liter Cummins Turbo Diesel.

Harvest Edition trucks are loaded with features that are designed to work. Among them, a ride-height increase of one inch and aggressive on/off-road tires on Ram 1500 Harvest Edition trucks are designed to help owners comfortably and confidently navigate rough farm roads and pastures.

Also included in the farm-life essentials are black tubular side steps, a durable spray-in bedliner, fold-out bumper step and mud flaps, rubber floor mats, skid plates and tow hooks (4×4) and heated seats. Ram Heavy Duty models also come with on/off-road tires and add a cargo-view camera.

Because Ram knows farmers are tech savvy, the Harvest Edition comes standard with an 8.4-inch Uconnect 4C touch-screen radio with navigation, 4G Wifi, Apple Car Play and Android Auto. That gives buyers seamless connectivity, fingertip access to smartphone map mirroring, and up-to-the minute weather maps and forecasts customizable to any location in the nation.

The Harvest Edition features a premium exterior appearance packed with bright highlights, including a chrome “Wave Mesh” luxury cross-hair grille, bright front and rear bumpers, 17-inch chrome wheels (1500 models, 18-inch polished aluminum on Heavy Duty models), chrome mirrors, chrome door handles and chrome-tipped dual exhausts (V8 1500 models).

The Harvest package also includes body-colored (or Bright Silver) wheel flares and upper facia (1500).

In addition to Case Red and New Holland Blue, Harvest Edition Ram trucks are also available in Bright White and Brilliant Black. Monotone and two-tone with Bright Silver color schemes are available.

Ram 1500 Harvest Edition MSRP starts at $39,910 plus $1,395 destination charge. Ram Heavy Duty models start at $46,235.

Ram Harvest Edition trucks were unveiled today at the Farm Progress Show in Decatur, Ill., and go on sale third quarter 2017.

About Ram Truck and America’s Farmers

Ram reports that farming continues to be a part of the foundation on which the company’s success is built. Ram stands by its commitment to the farm community, supporting the future of farming and the development of the next generation of farmers and future leaders in agriculture.

From the entry-level Ram 1500 Tradesman work truck to the fully loaded Ram 3500 Laramie Longhorn Heavy Duty model, Ram reports that it produces the country’s longest-lasting pickup and that it offers a range of products that appeal to both ag business and farming families.

Ram also provides various affiliate reward programs supporting American agricultural customers including: Case IH and New Holland equipment purchasers, National FFA Organization members, Farmers in America farm owners and Dairy Farmers of America members.

About Ram Certified Agriculture Dealership Program

The Ram Certified Agriculture Dealership program equips dealers to properly address the needs of farmers and ranchers in their local communities.

Ram Launches new 2018 Harvest Edition and celebrates agricultural bonds with a new model designed specifically for America’s farm families.

Agriculture is meaningful to many truck customers and through the Ram Certified Agriculture Dealership (RCAD) program, Ram Truck aims to extend its commitment to the local agricultural community by equipping Ram Truck dealers to properly serve local farmers and ranchers.

RCAD is designed to educate dealership staff and requires that they complete a competency-based grassroots training curriculum which is dedicated to helping Ram truck dealers gain a greater awareness and address the needs of the farming and ranching communities.

Certified Agricultural Dealerships help farmers and ranchers get the right Ram light-duty, heavy-duty and commercial trucks for their needs and help them take advantage of incentives and bonus offers.

With the purchase of every new Ram truck Certified Ag Dealers offer a farm-specific package worth more than $5,300 that includes a discount on Crop Copter Ag Drone products, a voucher toward AgroLiquid Crop Nutrition and a subscription to Agrible’s Grower Bundle.

A first-of-its-kind in the industry, this certification lets farm and ranch families know staff at these dealerships have a far deeper understanding of agriculture business and its unique vehicle requirements. It also signals the dealership’s commitment to activities like the timing of the cherry harvest, milking schedules and calving season by adjusting parts of its operations to accomodate the demands of every commodity and every season.

To become a Ram Certified Agricultural Dealer, participating dealers are required to select at least three team members to successfully complete a lengthy agriculture literacy curriculum. The programs one each from the parts department, service department and sales so knowledge will be spread across the major segments of the business.

The first Ram CAD dealers were certified in early 2016 and now number nearly 200.

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