New Tundra Competitively Priced For 2014
The Tundra is offered in a new five-grade strategy consisting of the hard-working SR, volume-leading SR5, the well-appointed Limited, and two premium grades: “Platinum” and the all-new “1794 Edition.”
It has three cab styles: two-door Regular Cab, four-door Double Cab and four-door CrewMax, all available in 4×2 and 4×4. Each grade is well-equipped with a vast array of key standard features for simplified ordering.
The manufacturer’s suggested retail price (MSRP) on all SR5 grades equipped with a 5.7-liter V8 engine will be unchanged from equivalent volume-leading 2013 models and add $650 worth of additional standard equipment. All Limited CrewMax 4×4 models have reduced MSRP’s of $2,000 from equivalent 2013 models (4×2 models reduced by $1,990).
All Platinum and 1794 Edition premium grade MSRP’s are reduced by $850 from equivalent 2013 models. Both the Platinum and 1794 Edition share the same MSRP, allowing consumers to simply choose the premium grade they prefer.
The base MSRP for the 2014 Tundra will range from $25,920 for the SR grade 4×2 Regular Cab, 4.0-liter V6 to $47,320 for the Platinum and 1794 Edition CrewMax 4×4 grades equipped with a 5.7-liter V8. Based on comparisons between the new grade strategy for 2014 models and 2013 models with comparable equipment levels, the MSRP’s reflect an overall average decrease of $263, or 0.7 percent.
