Is Your Line of Work Too Tough For Ford’s New F-150?
Bruce Smith | January 30, 2014

2015 F150 Frnt web

You Test It: Ford Offers Rare Opportunity With An All-New F-150

Ford, America’s truck leader, is looking for truck buyers to take an all-new F-150 through some of the toughest testing it might ever encounter – their own.

 Ford is launching the “You Test” campaign, in which actual Ford F-150 drivers and fans could win the opportunity to sit behind the wheel of the all-new 2015 F-150 before nearly anyone else in the world.

By visiting BuiltToughTest.com, customers can tell Ford how they would test the toughness of the new F-150 pickup – maybe through a grueling off-road challenge, or even through the daily routine of a demanding job site.

 “We prove every day our trucks are Built Ford Tough – now we’re asking truck customers to help us prove it too,” said Eric Peterson, Ford F-150 marketing manager.

“We’re looking for people who know how to punish a truck. Built Ford Tough isn’t just a tagline; it’s the philosophy that drives us every day to make the best trucks out there, and it’s what has made F-Series the No. 1 truck for nearly 40 years.”

 Up to five winners will be selected to spend up to a week behind the wheel of a new F-150 while video crews document the truck undergoing the real-world testing. The videos will be posted to YouTube.com/FordTrucks

 Entries must be received by May 31, 2014. Winners will be announced before Sept. 1, 2014. No purchase necessary. Complete terms and conditions are available atBuiltToughTest.com.