Ford dismissed Chevy’s latest F-Series challenges as marketing stunts and reaffirmed its dominance in the pickup market.
Hard Working Trucks reached out to Ford for comment after Chevy posted five anti-Ford videos on YouTube, including one that shows an aluminum 2017 Ford F-350 Super Duty failing a puncture test with the same tool box used in last year’s popular bed tests.
“When you’re the market leader for 40 years, competitors sometimes try to take shots at you with marketing stunts,” Ford North America and Commercial Vehicles Product Communications Manager Jiyan Cadiz stated in an email to HWT.“The fact remains that F-150 and Super Duty’s high-strength, military grade, aluminum alloy cargo boxes offer the best combination of strength, durability, corrosion resistance, capability, safety and fuel efficiency ever offered in a pickup,” Cadiz continued. “To date, we have built more than 2 million new F-Series high-strength military-grade aluminum pickups, and our lead over the competition continues to grow.”
Cadiz pointed to Ford’s growing F-Series sales as evidence of consumer confidence in its aluminum truck bodies.
“I’d also like to add that customer demand for F-Series continues to be strong,” Cadiz wrote. “Our F-Series sales were up 10 percent in June. Plus, we sold 429,860 in the first half of 2017, a 9 percent gain over last year and our best first half sales performance since our record run in 2004.”