New report tracks telematics impact, provides industry-specific benchmarks
22 hours ago
by Bruce W. Smith / Photos by Larry Walton & Ford
Few businesses know what their customers are going to want a year from now, or what the economy will be like when their new product rolls out five years in the future.
Such is the predicament automotive manufacturers face when planning for their next generation pickups: Their crystal ball has to be well-polished.
We’re pleased to report that a recent test drive of the 2011 Super Duty F-350 Crew Cab 4×4 turbo-diesel, and other iterations of the Super Duty line-up, showed Ford’s crystal ball working perfectly.
The new F-Series Super Duty looks nearly identical to the 2010 version save for a clam-shell hood and Ford Blue Ovals the size of footballs. But under the skin it’s a more capable truck on multiple levels.
Ride quality is also greatly improved as are interior noise levels. The single-rear-wheel models have far less rear-end jitter over rough road surfaces than the previous models, thanks to changes in both rear springs and shock re-design and tuning.
Ford spent a lot of time talking to its loyal, hard-working customers who depend on their Super Duties to perform day in and day out in the most demanding environments. Then they took those insights and focused on making changes from the inside out instead of outside in. The result is a package full of innovations to help heavy-duty pickup owners make better use of their time on the job.