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More than a hundred of Texas’ top Future Farmer’s of America student leaders gathered inside a small Waco retreat center building along with automotive journalists from around the country to get the first peek of the new Ford F-150.
When the wraps were lifted a round of applause went up, nt only in appreciation for the 65th year the F-Series has been on the market, but also for Ford’s 65-year relationship with the FFA.
“Farm families have always represented an important F-Series truck constituency,” said Doug Scott, Ford Truck group marketing manager and FFA sponsor board member.
As for the 2013 F-150, it’s business as usual.
“Like our hardworking customers, Ford is committed to getting the job done right with our industry-leading trucks,” said Mark Fields, Ford president of The Americas. “The 2013 F-150 demonstrates our commitment to continuously improving our trucks with new features and capabilities, allowing F-Series owners to be increasingly productive.”
For 2013, the Ford F-150 receives new front-end design and advanced technologies such as MyFord Touch® with voice-activated driver controls and available high-intensity discharge (HID) headlamps.
F-150 style also is enhanced with new 18- and 20-inch wheels offered in various trim packages.
Segment-exclusive power-telescoping and power-folding trailer-tow sideview mirrors add flexibility and convenience when operating in tight quarters, while enabling class-leading visibility.
F-150 pickups are available in three new hues including Blue Jeans Metallic, Kodiak Brown Metallic and Ruby Red Clearcoat Metallic.
For 2013, the most fuel-efficient and capable light-duty pickup on the market continues to push forward with updated design and advanced technologies. F-150 also adds even more breadth to its expansive lineup with a new Limited luxury model and availability of the groundbreaking EcoBoost® engine, powerful 6.2-liter V8, electronic-locking rear axle and Hill Descent Control.
Outside, the F-150 lineup gets bold new grilles combining fresh designs with instantly recognizable F-Series cues highlighted on the XLT model revealed today.
New HID projector headlamps are available as a segment-first technology to deliver improved visibility and increase driver confidence. HID technology provides exceptional lighting performance while contributing a distinctive look with stylish L-shaped lamps.
For the working man, The 2013 Ford F-150 adds Ford’s award-winning SYNC voice-activated communications and entertainment system with 911 Assist and Vehicle Health Report as standard equipment in XLT series and above. This enables hands-free, voice-activated control of enabled mobile devices.
Buyers may choose from an optional suite of SYNC Services, including Traffic Information, Turn-by-Turn Directions, Business Search, Send to SYNC from Google Maps and MapQuest, News, Sports, Weather and Horoscopes.
F-150 also introduces SYNC paired with a new 4.2-inch LCD center-stack screen that provides enhanced displays of audio and climate-control functions. In addition, the instrument cluster contains a 4.2-inch driver-configurable LCD productivity screen including menus for gauge setup, trip computer, fuel economy and towing/off-road applications.
Lariat, King Ranch®, Platinum and Limited series models are equipped with SYNC with MyFord Touch, adding voice control to more vehicle systems coupled with an all-new, large 8-inch LCD color touch screen mounted in the center stack. This package adds a media hub with two USB ports, an SD card reader and audio/video input jacks.
“For these multitasking customers, a Ford pickup means family transportation, economic livelihood, rugged capability and reliability,” says Fields. “Like FFA, Ford pickups are an enduring agricultural tradition, and we are delighted to join forces with them to reveal the new F-150 models.” — Pro
For access to a Ford F-Series pickup/FFA timeline infographic, click here.