Exide Announces Extreme Battery Line
Company broadens global fitment, underscores commitment to quality and technological innovation
MILTON, Ga., Oct. 29, 2010 (GLOBE NEWSWIRE) — Exide Technologies, (Nasdaq:XIDE) (www.exide.com), a global leader in stored electrical-energy solutions and the maker of the Official Battery of NASCAR(R), announces the expansion of the Exide(R) NASCAR(R)
At the Company’s exhibit at the 2010 Automotive Aftermarket Products Expo (AAPEX) Show in Las Vegas, Nevada, November 2-4, Exide will feature the 13 new part numbers joining its premium product portfolio.
This is a significant development for the Extreme brand offering as it broadens the coverage for this product from 70 percent of transportation vehicles on the road to nearly 90 percent — resulting in overall increased exposure for U.S., European and Asian car models.
This enhanced coverage, particularly for an increasing population of Asian and European models, is driven by Exide’s introduction of a new Global Extreme label for 14 of the Extreme SKUs.
“The expansion of the Exide NASCAR Extreme automotive battery line and introduction of our Global Extreme offering demonstrates our ability to go above and beyond to deliver category growth — expanding technological innovation to serve a broader global range of vehicle models and helping an increased number of motorists handle the extremes of everyday driving,” said Bruce Cole, President, Transportation — Americas for Exide Technologies.
“Our growing product assortment strengthens our position as the partner of choice for our aftermarket customers as well as that of a versatile global producer and service provider capable of meeting the needs of more consumers in today’s ever-changing marketplace.”
The Silver Shield positive grid technology in Exide NASCAR Extreme and Global Extreme batteries provides protection from heat corrosion and combines superior anti-shock design with on-the-go power to meet the increasing electrical demands of today’s vehicles.