Detroit Big 3 post truck sales gains

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Updated Sep 1, 2014

Sales of Ram Trucks in July jumped 14 percent, posting the best July sales numbers since 2005 and the 51st-consecutive month of year-over-year sales gains.

Ram Light Duty sales increased 15 percent in July, while Ram Heavy Duty pickups were up 18 percent. Ram Truck brand sales, which include the Ram ProMaster van and Ram Cargo Van, were up 18 percent in July, the brand’s best July sales since 2006.

Ram Cargo Van recorded its best July sales ever.

“Chrysler Group had a solid July as each brand recorded sales gains on our way to a 20 percent year-over-year increase, our strongest July sales in nine years,” says Reid Bigland, Head of U.S. Sales. 

Sales of Ram trucks year-to-date are up 19 percent to 239,481 units. Sales of the Ram Cargo Van are up 3 percent to 5,651. Ram says its ProMaster has sold nearly 7,000 units since its launch earlier this year. 

Detroit rival Ford also posted a strong July – its best in eight years. 

Ford F-Series sales jumped 5 percent with 63,240 trucks sold. F-Series continues to sell, on average, one truck every 42 seconds. Sales of F-650/F-750 are up 21 percent last month versus July 2013. Transit Connect sales rocketed 41.8 percent in July with 4,090 units sold versus 2,885 last year.

“F-Series again topped the 60,000-vehicle sales mark and we’re seeing great initial demand for our launch vehicles, such as the Transit Connect, Transit Connect Wagon and the Lincoln MKC as availability builds,” says John Felice, Ford vice president, U.S. Marketing, Sales and Service.

Head-to-head, Ford’s F-Series outsold Ram Trucks by more than 27,000 units and Silverado by more than 21,000 units. 

Sales of crossovers and trucks, which include pickups, vans and SUVs, surged by double-digits, pushing combined sales to 1,048,114 through July. GM was the first automaker to pass the million-unit milestone in both 2014 and 2013.

Every GMC nameplate posted a sales increase, including the new Sierra, driving sales 22 percent higher. GMC had its best July since 2006. 

GM’s gains in the commercial segment were driven by pickup and van sales, which were both up 78 percent. Sales to rental customers increased 22 percent due to timing. Year to date, rental sales are essentially equal to a year ago. Sales to government customers were up 8 percent. GM’s fleet mix in July was about 23 percent, which is below the company’s typical mix of about 26 percent. 

Chevrolet sold 42,097 Silverado pickups in July, 17 more than July last year. Sierra posted sales of 17,488 month, which is an increase of slightly more than 5 percent.