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Pickup Trucks

Dealer Add-ons

Bruce Smith October 12, 2012

 STACKED DECK

Keep an eye on the salesman if you want a winning hand when buying your next pickups; dealer-installed upgrades might not be your best bet

 

By Robin Walton 

 A good number of car owners drive their rides in stock mode just as they came from the factory.

Any aftermarket parts are simply replacements for wear items such as brakes and tires, or the basic necessities of a work truck such as a toolbox and bedliner.

Pickup owners, however, are much more likely to modify their vehicles for business or recreational use, adding winches, lights and gooseneck hitches before the truck does its first day of work.

These upgrades can be parts that you buy and have your company mechanic install or install yourself.

Aftermarket pickup accessories and equipment  can also be ordered through, and installed by, a local upfitter. Or, as a number of companies are doing with new truck purchases, have the accessories installed through the pickup dealer’s network, which saves time on shopping and installation.  

Automakers distinguish between “factory installed” options and the “dealer installed” accessory programs to sell that brand’s parts; Ford refers to their aftermarket parts program as Genuine Ford Accessories; the GM term is Genuine GM Parts; and the Chrysler system markets under the Mopar name.

Then there’re the accessories the dealer installs that don’t carry the vehicle manufacturer’s brand name. 

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