‘Soft technologies’ to drive medium-duty sales, report says
2 days ago
By Bruce W. Smith
BFGoodrich is a name most pickup owners know well, as is the T/A acronym found on the sidewalls. T/As have been around as long as BFG has been making its tires in Tuscaloosa, Alabama.
But the Rugged Terrain name emblazoned on the sidewalls of the tires under our Project Bedrock GMC Sierra is new to the BFG line-up — and we got the chance to run them before they rolled into dealers nationwide in May.
The Rugged Terrain is a new twist on BFG’s venerable Rugged Trail T/A tires, which have shod many a new pickup and SUV over the years right from the factory.
“At BFGoodrich Tires, our goal is to create quality products that appeal to every kind of driver,” said Marcus Baffoe-Bonnie, country marketing manager for BFGoodrich Tires.
“The BFGoodrich Rugged Terrain T/A tire fits distinctly between the Long Trail T/A Tour tire, which is designed for pure on-road driving, and the All Terrain T/A KO tire, which can go as far off-road as you want.”