‘Soft technologies’ to drive medium-duty sales, report says
2 days ago
The 1/2-ton diesels have arrived. After the Big Three ditched their plans for light-duty pickup diesels arriving in 2009, Ram has officially announced the availability of a 3.0L V-6 diesel for the 2014 Ram 1500.
Sales could begin as soon as July.
This will be the first 2000-era half-ton truck to receive a diesel engine.
All of the Big Three had plans to offer 1/2-ton diesels in 2009, but the economic down-turn shelved those plans.
With Ram opening the door, expect Ford and GM to be close on their heels with their own light-duty pickup diesel engines.
The 2014 Jeep Grand Cherokee diesel, the same engine the Ram gets, is a 240hp Fiat VM Motori with 420 ft-lb of torque.
It’s said to be rated at 21mpg city, 30 mpg highway for the rear-wheel drive version.
The 2014 Ram 1500 should get similar fuel economy, which bodes well for contractors nationwide.
Here’s today’s Ram press release:
Beginning in third-quarter 2013, Ram will become the only brand to offer a small-displacement diesel for its half-ton line of trucks.
The 2014 Ram 1500 will offer a new, 3.0-liter EcoDiesel engine, mated with the eight-speed TorqueFlite automatic transmission.
The powertrain is expected to deliver an outstanding combination of best-in-class fuel efficiency, best-in-class torque and impressive capability.
“Truck owners have been emphatically asking for it, and Ram will be the only manufacturer to offer a diesel powertrain in the half-ton segment with the 2014 Ram 1500 EcoDiesel,” said Fred Diaz, President and CEO — Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC.