Ford’s $100K pickup has arrived.
That’s right. Check off all the option boxes for Ford’s new 2018 F-450 Super Duty Limited dually and you’ll hit a MSRP of $94,455. Add the taxes and the fees and you’ve arrived into the exclusive, six-figure Ford pickup club.
Ford reports that its new F-Series Super Duty Limited trucks set new luxury standards for high-end heavy-duty truck fans.
With pricing at $87,100, the F-450 Limited delivers technology and comfort previously reserved only in premium flagship sedans, and it’s capable enough to tow more than 30,000 lbs. – about the weight of a stealthy Air Force F-35 fighter plane.
“The Super Duty lineup is a win for all of our customers, from successful ranchers to contractors to RV owners,” said Todd Eckert, Ford Truck group marketing manager. “Super Duty Limited is the most luxurious and advanced heavy-duty pickup truck ever created by Ford for accomplished buyers, with appetites for the high life and hard-earned dollars to match.”
Starting MSRPs (including $1,295 destination; taxes and fees not included) are:
Customers who check every option box can top one out for as much as $94,455.
What’s the point?
“There are heavy-duty truck customers who need Super Duty-level capability and want true luxury,” Eckert said. “We created this new truck to answer the call for even more premium choices in the Super Duty range as we see more and more truck customers trending to more premium models.”
More than 50 percent of the Super Duty lineup’s retail sales this year are high-end models, including Lariat, King Ranch and Platinum series. Limited goes even further.
“Imagine opening the door to your humidor and sinking into your favorite leather lounge chair. That’s the sensation new Super Duty Limited inspires,” said Ford design manager Aileen Barraza.
Custom Camelback two-tone leather seats, premium stitched leather-wrapped steering wheel, armrests and instrument panel, Miko suede headliner, hand-finished dark ash wood trim, special badging set the interior apart. Outside, a special twin-bar satin grille with chrome accents, quad-beam LED lights and satin-finished tailgate applique are Limited’s unique calling cards. Each Limited also has a dedicated serial number laser-etched on the center console armrest.
Beyond the hand-crafting, Super Duty Limited comes standard with advanced and innovative features including:
Super Duty trucks are available in a range of prices starting at $32,890 for the work-ready F-250 XL to top-of-the-line F-450 Limited starting at $87,100.
Super Duty Limited crew cab arrives this winter with Ford’s 6.7-liter Power Stroke diesel V8 across F-250, F-350 and F-450 single- or dual-rear-wheel configurations.